I know I have. But it is not that simple. The truth is that it all depends. When I read Joanna Wiebe's great advice on landing page copy, I gave a thumbs up (yes, it sounded ridiculous, and yes, it made me pleasure to work from home with no one around): Like everything, the length of your page depends on your visitors and prospects. It's not about picking a page length or style in a hat and just inserting your messages into it. And it's not about copying Crazy Egg, Flow, Groove, Dropbox, Uber or any other site! You can apply this same framework to email marketing. What do your visitors and prospects care about? And how much are they willing to read about it? Advertising Continue reading below Close.io tested emails of varying lengths as part of a drip marketing campaign, and one generated more free trial signups than any other.
Look how long it lasts: The 6 Biggest Email Marketing Myths, Debunked | SEJ Don't worry about cutting your message short just image masking service because you want to stuff your email into an arbitrary word count. Yes, you should write economically, but don't be afraid to experiment with long emails! Advertising Continue reading below 4. Keep your subject lines short As soon as smartphones started taking off, article after article appeared about testing your subject lines to make sure they match Blackberry screens. Keep it to 25-30 characters, they said. Cite this as another one of those assumptions that may seem valid, but aren't necessarily that important. Return Path looked at over 9 million marketing emails sent in February 2015 to see how subject line length affected average read rate.
While most marketers stick to 21-50 characters, actual read rates didn't really drop significantly for longer subject lines until they started getting very long. 5. Unsubscribes are bad! Some email marketers love to brag about their low unsubscribe rates. But really, it's no different than bragging about Facebook likes. It's a nice metric, but it means absolutely nothing to your business results. But bragging about not having a lot of unsubscribes is even worse, because unsubscribes are actually great: they remove people from your list who are unlikely to buy from you , saving you money. with your email software provider (almost all charged based on the size of your list). Advertising Continue reading below In fact, savvy email marketers strategically try to get unqualified prospects to unsubscribe from their list in an effort to maximize the ROI of their email marketing efforts.